Online ordering system for takeaways

The same order, without the 30%

A €25 order placed through a platform leaves you under €18, and the customer isn't yours: you have neither their name nor their number, and you will never bring them back direct.

Your ordering page carries your name: the same journey for the customer, paid online, no commission. You see their contact details and order history, and you can tell your regulars when a new dish comes out.

• No commission on a direct order
• Paid before anything is cooked
• You see the customer and their order history

Staggered collections, no crush

Lunchtime's problem isn't the volume, it's the peak: everybody wants 12.30pm. The queue puts passers-by off, the online orders stack up, and the kitchen sends everything out at once.

Collection slots are capped in ten-minute bands. When a band is full, the next one is offered. The customer knows when it will be ready, and you are no longer serving twenty people in one go.

The office order, placed online rather than over the phone

Between noon and 2pm, picking up costs you the order you are making. Not picking up costs you the office order for fifteen.

The group order goes through your page: fifteen meals, a collection slot, payment made in advance. The ticket arrives with the others, in the right order, and your line stays free for those who would rather ring.

Regulars, told first

Your best customers are the ones nearby who come twice a week. Through a platform you can't speak to them; direct, you can send them the day's menu at 11am.

Traxo keeps the ordering history and lets you announce the dish of the day, a new menu or a closure. Review requests go out two hours after the appointment, for example after the order is collected. That lifts your listing on the lunchtime searches.

• History and frequency, customer by customer
• The day's menu to regulars who asked for it
• A review request two hours after collection