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Catering website with online quotes and deposits

An event quote signed before the date goes elsewhere.

A wedding, a conference, a company evening: the enquiry lands months ahead and is decided on how fast you answer. Here is how to price quickly, hold the date, and stop chasing deposits.

4 min readServices and durations set up with youNothing to pay until it's live
In short

Enquiries that arrive with the date, the numbers and the venue, a quote out the same day, a deposit that makes the date firm, payment stages that chase themselves, a calendar you can read months ahead, and a loyalty programme that brings clients back for the next event.

Typical serviceDurationPaid at booking
Drinks reception, 50 guestsevent30% of the quote
Wedding, 100 coversfull day30% of the quote
Office lunch plattersdelivery slotpaid on ordering
Food truck — exclusive hirehalf a day€300
Tasting appointment45 minfree
An example setup. Clients pay online when they book, the full service or a deposit, as you choose per service. Your durations and amounts are your own, agreed when we set you up.
01

An enquiry you can price

“How much for a wedding?” can't be priced. You need the date, the numbers, the venue, whether there is a kitchen on site, the style of service and roughly the budget — six exchanges by email, spread over a week.

The enquiry form asks all of that up front. You get a complete brief, you price it the same day, and you answer before your competitors. On an event, the first serious quote usually wins.

  • Date, numbers, venue and constraints asked up front
  • The date checked as free before the enquiry is sent
  • Tasting appointments bookable online
02

The deposit that holds the date

A date promised without a deposit isn't a date booked: the customer keeps comparing, and you are turning other enquiries away for a Saturday in June that can evaporate three weeks out.

The quote is signed online and the 30% deposit paid on signature. The date goes firm in your calendar. The stages after that — balance at fifteen days, the final head count — are scheduled and chased for you.

Common mistake

Holding a Saturday in June on a phone call. Two dates lost at the end of a season are enough to wipe out a month's margin.

03

The season, seen at a glance

A caterer lives months ahead: the season fills in advance, and the risk isn't next week but the empty Saturday in September. With no overall view, you find the gaps too late to fill them.

Traxo shows your events calendar, with the dates confirmed, the options waiting on a deposit, and what is still free. Dates still open can be put forward on your website, with an offer attached if you want one.

  • Confirmed dates, options and free dates on one calendar
  • Options that lapse if the deposit doesn't arrive
  • Quiet dates put forward on the website
04

Past events sign the next ones

A caterer is chosen on what people have seen and what others say: photographs of real buffets, reviews from couples, a clear quote. The stakes are high, and proof counts for more than price.

After each event the review request goes out with the link to your listing. Your work, sorted by type of event, feeds the website — and the customer's history lets you approach them again the following year.

“I answer the same day with a full quote. I now sign dates I used to lose.”

Illustrative example · event caterer, Brittany

Common questions

You don't have to: a “from €X a head” is enough to filter out budgets that were never going to work. The real pricing stays your quote, built from the costs you always use.

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Three steps, and your website is online

You open your account, you build your website, you put it online. And if you'd like a hand, a free 15-minute launch call is on us.

1

You open your account

2 minutes
2

You build your website

10 minutes
3

You put it online

1 minute

Nothing to pay until your website is online

Let's talk about your trade, not software

We'll show you what it looks like with your own services, durations and prices. You decide afterwards.

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