Videographer website with a page for every film

A page for every film, the player inside, the words around it

A two-minute reel on a silent home page is what most directors' websites do — and it's what Google can't read. The client, for their part, wants to know who commissioned the film, in what year and what you did on it.

Every film has its page: the YouTube or Vimeo player rebuilt from the link, the title, the client, the year, your role, the description, the view count you enter, and behind-the-scenes photos if you have them. The VideoObject structured data, with the publication date you give, and the sitemap make it a page Google can find.

Your films stay where they are. Traxo builds the player from the link, so your YouTube channel or your Vimeo plan, with its privacy settings, stays exactly as it is; your website adds the page around the film, with the words a client and Google read.

• A YouTube or Vimeo link is enough, nothing to upload
• Title, client, year, role and description on every page
• The view count you enter, shown under the player

The call-back button that files the request in your pro area

A visitor who has just watched three films is ready to get in touch. If they have to hunt for a form or an email address, some of them will write to the next studio instead.

On every film page, the call-back button takes the visitor's phone number and, if they like, their email address. The request lands in your pro area, in the list of requests to handle; if they left an email address, the client gets a message confirming that you will call them back. You price the job after the call, not before.

Advertising, events, music videos: three pages for three searches

“Advertising film” and “aftermovie” are not the same search, the same client or the same budget. A home page that mixes everything together comes up for neither.

Your website starts with three service pages — advertising, events, music videos — built on the same plan: what you get, who it's for, how it works in numbered steps, then the films in that genre and your services. Each one carries your town in its Google title and shows the films of its genre as you add them.

Aerial shots are part of many event and advertising films. In Ireland, the IAA's rules for the open category keep a drone within visual line of sight and no higher than 120 metres above the ground, and a drone with a camera must be registered. If drone footage is in your price, say so on the service page, with what it includes.

• Three pages from day one: advertising, events, music videos
• The films of each genre shown on that genre's page
• Each page's Google title written with your town

Google reviews after the films, and clients who come back

The second proof a brand looks for, after your films, is what the people who hired you say. A Google review signed with a first name and a project is worth more than a page of client logos.

On the Pro plan, the review request goes out by email two hours after the service, your Google reviews come back into Traxo, and your Google listing is kept up to date from your pro area. The loyalty points programme gives clients who order several films a year a reason to come back.